Online Appointment Booking

Have you seen the latest appointment booking at your car dealer, your dentist, your GP, your hotel, your everything?

You have, hmm. So, why do you not have an online booking system for your veterinary services. Could it be inertia, lack of knowledge, fear of the unknown, negative employee feedback, change resistance or many other reasons.

First, I would suggest you identify really why you don’t want an online booking system – there may well be a very good reason why you would not want such a system. But, I suspect that very few veterinary practices would argue that none of their clients would use it. The reality is that every woman, dog and man is using such a systemt and they really don’t understand why they have to ring up, go through the menu, eventually get a receptionist and then debate when the booking should be. They just want to book it now and know it won’t take more than a minute.

Ok, ok, I agree to the need. But what do I do next?

Well, there are many, many online booking systems available. 10 years ago I built my own and clients used it on a daily basis.

Here are some examples: Google Calendar, Calendly, SimplyBook.me, Picktime, Appointy, Reservio and many others – just do a google search on ‘online appointment booking system’. Many also provide a mobile interface for your client bookings. Of course, most of these, perhaps even all of them, will not integrate with your PMS. However, some PMS providers do also provide online appointment booking as part of their offering.

You could also look at VetStoria which is a third party booking system which does integrate with many PMS systems.

Regardless of which one you choose, some of your clients will love you for it. Others won’t use it.

The point is that you need to offer mutiple ways for clients to contact you.

Have a great day, Jerry